The recent update in mid-2006 by EzineArticles to help authors monitor their article marketing and article writing statistics has brought incredible opportunities to those who actively use these tools. Unfortunately, I believe many are not taking advantage of these statistics and therefore are failing to capitalize on the results of increasing web traffic. This failure further reinforces a working harder not smarter attitude. Each morning using the View My Articles resource page, I track the total daily article reads from one day to the next. Also, I include the number of times Ezine Publisher has been used, along with emails and votes. This helps me to see any trends in overall article viewing traffic. During a teleconference for Internet Marketing Articles sponsored by Ezine’s Chris Knight with Jeff Herring who had written over 700 articles at that time, Jeff shared his total reads for all articles submitted. I then took that information and calculated his average reads per article which were around 175. This figure of 175 became my minimum benchmark for the average reads for my articles. Currently, I am averaging 274 reads per article or 54,382 reads for 198 articles.
The best reaction you are looking for is possibly a smile as they halt everything else to hurriedly open your email. But at the very least they will sit back relax and read your offering. If this is the kind of reaction you get out then you have a very valuable marketing and communicating tool in your hands.
Now if you were to publish a traditional type of newsletter a lot of trees would be used in the process. With an eZine it is an electronic document sent via email so it is pretty ethical. Use it to spread your experience and knowledge about your subject material.
Drive Traffic to Past Articles Another result that I have monitored is using new articles to increase traffic to old articles. By writing about one topic such as Strategic Planning and referring the reader through an anchor text link does increase the reads to that past article. Again, this increases average reads per article.
If you are already sending out marketing emails, chances are that you are wondering why you have such a high rate of people unsubscribing. The perfect solution is introducing a useful newsletter that tells your target audience more about you and what you stand for through useful information and valuable stuff that they will appreciate having.
Maintain and Adjust Author Rankings Using the Author Rankings by Category page, I can measure the results of my efforts respective to overall article submission. Of the 42 topic areas where I have submitted articles, I am in the top 20 of all writers in 10 of those areas. Additionally, over 50% of the topic areas, I am in the top 25% of all writers. By monitoring this page, I can determine what topic I may wish to address especially to maintain my ranking of being in the top 20 authors of those topics. NOTE: These topics have already been delineated in my marketing plan.
To produce the kind of powerful ezine that we have been talking about throughout this article it is important that you do lots of research focusing on what your readers and prospects really want and are looking for, and then supply it.
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